Sustainable marketing solutions that really work in the real world

The Partner You've Been Waiting For

At The Cool Down, we've built the world's largest and most engaged community of people who want to make more sustainable lifestyle choices — 30 million unique monthly users and counting. 

Our brand activation opportunities across newsletter, web, and social offer unmatched access to a highly qualified audience of your likely customers. And our insights about their wants, needs, and personal consumer journeys make us uniquely equipped to help you speak — and sell — sustainability to mainstream audiences. 

With TCD, you get the platform and intelligence you need to drive relevance and revenue. Stop relying on what research subjects say in focus groups and start building your strategy around what people actually do in TCD's real-world, real-time ecosystem of sustainable consumers.

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How To Work With Us

Ready to take your sustainable marketing efforts to the next level? Our customizable solutions suite marries our proprietary GreenScreen data stack with a highly qualified audience of likely adopters across three tiers of partner offerings: TCD Studios, TCD Labs, and TCD IQ.

💡 TCD Studios

Brand activation the easy way

Drive awareness, engagement, and conversion by activating against TCD's massive multiplatform audience through newsletter placements, custom content, ad buys, and lead-gen campaigns. Depending on your objective, you can opt for impression, click, or lead guarantees to hit your numbers with people who matter.

The Home Depot, battery-powered lawn equipment sales

💡 The Home Depot announces major change to lawn equipment inventory: 'Completely surprised'

TCD Cool List: Rothy's

💡 Rothy's executive reveals secret behind shoe brand's cult following: 'Nobody's going to buy a shoe that they don't like'

"At the end of the day, we're really creating an entertainment company and a water company."

💡 Liquid Death's recyclable packaging provides an alternative to bottled water: 'I didn't think it would be this big'

🧪 TCD Labs

Real-world audience testing

Stress-test strategies, initiatives, and messages with your most likely customers before bringing them to market. Labs packages use in-the-wild polls and A/B tests to surface real-world insights about consumer sentiment, market potential, and the effectiveness of multiple messaging variants in reaching, engaging, and converting your audience.

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🧪 What motivates consumers to buy electric lawn mowers?

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🧪 What's the best way to market an electric pickup truck?

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🧪 What do consumers look for in health and beauty products?

📈 TCD IQ

Market insights that matter

Get data-driven analysis of market trends and interviews with key industry leaders from our free Business Edition newsletter. And when you're ready to dig even deeper, our IQ library offers curated digests of consumer data and case studies around specific market sectors, demographics, and customer journeys to help shape your strategy and messaging.

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📈 How food and beverage brands can make big strides by 'flexing' to plant-based options

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📈 How brands can balance climate realism with action-inspiring optimism

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📈 How automakers can use real-world examples to boost EV adoption

The Cool Down is a vital partner for anyone marketing or communicating about sustainability.

— Freya Williams, Author of Green Giants

Get In Touch

Please tell us a little bit about yourself and your objectives. We'll reach out to start discussing solutions in 1-2 business days.