This brand is taking sustainability seriously.
Fjällräven, which sells outdoor clothing and equipment, is launching Fjällräven Pre-Loved, which Forbes describes as "a peer-to-peer resale marketplace for buying and selling the brand's apparel, bags, and gear secondhand."
Fjällräven Pre-Loved will allow consumers to resell their gently used items and buyers to obtain the items at lower prices. It's a great way to make money on your old clothes and get some "new" ones while you're at it.
🗣️ Which of these factors would most effectively motivate you to recycle old clothes and electronics?
🔘 Giving me money back 💰
🔘 Letting me trade for new stuff 👕
🔘 Making it as easy as possible ⚡
🔘 Keeping my stuff out of landfills 🗑️
🗳️ Click your choice to see results and speak your mind
Currently, you can only resell backpacks, bags, and apparel. Other items, like tents, aren't available to resell through Fjällräven Pre-Loved. Sellers can list items at any price, but Fjällräven will recommend a price based on the original price and its current condition. When the item sells, sellers can either receive 100% of their item's value in Fjällräven credit or 70% of its value in cash.
If you've ever wanted a Fjällräven bag but couldn't afford the price tag, or you've scoured thrift stores for Fjällräven Kånken bags, Pre-Loved is a great way to save money and the planet.
Fjällräven Pre-Loved is another step for Fjällräven toward sustainability. In March, the company hosted a Takeback Program, which accepted used Fjällräven gear in exchange for vouchers to buy new gear. It has also "repaired 8,531 items in 2023 — an increase from just 3,556 in 2021," according to Forbes.
Textile waste is a huge problem. We are overproducing and over-buying — and not only that, but more clothes are being made and sold, even though we are wearing them even less. It's an extraordinary amount of waste: "92 million tonnes [over 100 million tons] of textile waste is produced every year," per Earth.Org.
Not only is sustainability good for the planet, but it's smart for the company, too.
The co-founder and CEO of Teleport, which is like a TikTok for thrifting, told Forbes: "It makes sense that Fjällräven is investing in their own secondhand experience since data shows there are already more than 11,000 products on resale marketplaces like Poshmark and eBay."
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